Trixie created a tutorial video for braiding hair. The background music she used is catchy and actually very nice to listen to. It added up to the mood that the video blogger was trying to present. One more thing is that she really looked like she was enjoying what she was doing which made me more engrossed to the tutorial. The video, overall, was informative and helpful by showing new ways on how to style your braids but some changes can be done in order to make it better.

I noticed that when Trixie was braiding her hair, the camera was not focus on the act of braiding hence, the viewers cannot see how the braid was actually done. It looked like she was just watching herself braid her hair in front of a mirror. It could have been more effective if she actually shown the audience up close how the braiding was done.

SEMI DONUT BUN TUTORIAL

Rose Lyn created a tutorial for another hairstyle which is the semi donut bun. It was nice that she gave a short description of her video and said that she actually uses that kind of hairstyle often which shows that she knows what she’s doing.

I prefer the method that she has done in showing how to actually do the semi donut bun. Her hair was facing the camera therefore giving the viewers a clearer view on how it is done. On the other hand, she could have moved closer to the camera to give the viewers an even more clear view of the process which could have made the video a lot more effective. Also, what Rose Lyn could have done was to cut clips of the actual semi donut bun process and repeat it again towards the end of the video to further instill on the audience on how it is done.

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Nicole’s blog site contains posts that are required for this assignment. Her blog site is presented in a way that is easy to manage. The color palette of her chosen theme for this blog site is in accordance with the colors of her weebly site. The blog archive is located at the side which gives an easy access to the readers to find old posts.

http://kmonasterial.blogspot.com/

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What caught my attention with Kim’s blogspot is its title. It directly speaks of what the blog is all about. Again, the blog site is easy to manage because of the simple theme that has been applied. Speaking of the theme, books, that has been used is appropriate to what the blog contains. The posts are basically informative hence, having books on the background supplements the point that the blogger is trying to depict.

It’s a short sentence but it speaks a thousand words. I constantly put into mind this saying whenever i feel down or troubled and it has helped me many times and in many ways to overcome whatever downtime i am going through. It serves as an inspiration for me to move forward.

David Guerrero basically talks about the power of social media plus online marketing and online advertising. It shows how important those three are nowadays. Advertising of today differs from how it was yesterday. Before, the different departments of agencies were separated from each other meaning, they work independently. Departments such as creatives, accounts, media and the like work on their own niche lacking coordination from the other divisions which is improper since if you produce collaterals, everything should be aligned and coordinated; TV commercials, print ads, radio ads should all be in line with the strategy of the campaign. It not only ends in the separation of departments but it also continues to the partition of people inside their respective departments and these two problems have been solved with the advertising of the current generation. Today, departments of agencies work in a tight knit. They work together and interdependently despite not being under one roof hence producing better materials.

Since the rise of social media, people are saying that television is going to die because of the internet. Nowadays, materials visible on tv are also made available on the internet. Commercials of specific products can be seen on their website and now, you can actually watch your favourite shows online making it easier for loyal patrons since they can continuously watch the episodes because of the listings made accessible on host sites. But what the general public is not seeing is that, television is still the next big thing; not the internet on the reason that internet reinforces tv. For example; I am an avid fan of the TV series ‘Cougar Town’. The moment I hear that a new episode or season is out, first thing I’m going to do is log on to the internet and check its Facebook page, forums or any website that might contain updates on the said topic. Once I’ve gathered enough information, I go back to television to watch the actual airing of the series. What you can see here is that the internet serves as a medium to activate tv once again.

The Philippines ranks fourth in Asia and seventeenth around the world in terms of Twitter usage. Also, the Philippines is considered as the Facebook capital of Southeast Asia. At the time this webinar was made, Facebook penetration in the Philippines was 36%. Meaning, if you put up ads in Facebook, you will hit 36% of your target market.

With the stats mentioned above, obviously social media has it s advantages. Social media is very concentrated when it comes to targeting. For example; if you put up an ad in Facebook and your target is 21 – 30 years old this is where profiling comes into place. Facebook will only show those ads to people who are under that profile of 21 – 30 years old which makes it easier for the brands to reach their target market. With the use of Social media, you can easily monitor your progress for example; the views you have on YouTube, hits on your blog site, followers you have on Twitter, the number of likes you have on your Facebook fan page, etc. It gives you the present time status of your social media websites. Advertising ads that are “liked” are much effective than those “not liked”. This does not literally mean Facebook likes but also retweets in Twitter, shared link on Facebook or Twitter and the like.

The Philippines is known as the texting capital of the world due to its rampant usage of the sms service of mobile phones. With this, mobile advertising has become as strong as internet advertising. People can easily send text blasts when they see a billboard of a certain product that has a new endorser hence creating word of mouth. Smartphones have been a huge contributor to this since with these kinds of phones, a person can install Twitter, Facebook, etc. applications which can easily connect you to the internet. Twitter feeds and status updates can be easily seen so it follows that people can instantly retweet or like the mentioned.

Social media is often misconceptualized as just putting up a website. The job does not end there. Social media is often called earned media since having a nice website does not necessarily mean success or effectiveness. The website should reinforce your brand image meaning that the website should be consistent with your message and marketing collaterals. Another, people should be active in your website. It should have visits and activities. People should put into mind that brand site is dead. It is not enough that your website only has complete information because the market’s wants and needs are continuously changing. It should be an avenue wherein people can participate, share and interact with each other because people want to be involved with its co-users. Most importantly, there should be a personal connection between the consumers and the brand.

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Our awesome planet is a blog about Manila’s hidden places, food and travel secrets. What’s nice aobut this blog is that it offers a first hand experience on the topics that are written on the blog based on a family friendly point of view. It never fails to give its loyal readers something to look forward to or something to be excited about and rest assured that everything he posts is credible.

The website is designed to be user friendly by having tabs that are easy to understand and commands that are easy to execute. The main page is arranged from the most recent posts to previous ones. Also, one can find specific articles by browsing through different categories. It has a layout that is easy to operate. It’s quite simple actually. It starts from the header down to the main content having sponsors, search bar, links of its other websites and permalinks on the side. I personally like the design of Our Awesome Planet because it is simple with a bit of flare hence reaching and informing its readers in a very manageable way.

One thing that I like seeing in blogs is when there are related topics available at the end of a certain article that serves the interests of readers which shows that the blogger is very much concerned and interested with its readers. Another thing is the comments of other readers that makes the blog more reliable and efficient. The URL that Anton Diaz, the blogger, used is very clever. It is something that raises curiosity and excitement from the readers.

http://thoughtcatalog.com/

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Thought catalog is a collection of non-fiction articles from real people. They have entrants from people who first hand experiences and feels the things that they post.

What caught my attention when i first entered their website is the layout. It is plain and simple in a very minimalist way hence giving it an elegant feel. The website is very easy to navigate having numerous posts, categories, tabs, sponsors, related links on all pages. It gives its users everything they would need without cluttering the page and at the same time unable to neglect the need of the readers for the necessary information the they would require. The simplicity that the website has makes it repel critiques and lands it on the other side of mainstream.

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Magnolia Visual Arts Portfolio’s weebly site focuses on its products by showing various photos on its home page. I see the brand as something that takes pride on its work and that is what they use as their core advantage in acquiring clients. A reader can choose from the different categories of photography that they engage in from the tabs that can be found at the bottom of the website. It keeps its status, integrity, and privacy by keeping its clientele on the down low by having the log in page when a visitor clicks the “client” tab.

Magnolia Visual Arts Portfolio keeps its site simple hence making it easy to use by the consumers. They keep the layout clean and simple therefore making it uncluttered. The URL they are currently using adds to the simplicity and direct to the point approach that their website offers.

Maybe what the creators can do is to add more information on how to conduct business with them because after all it is still a photography business that they are running. Despite knowing the fact that Magnolia Visual Arts Portfolio is indeed a business, visitors might think twice because of the photo gallery feel that the website is depicting.

http://www.amewsme.com/

Home page

Amewsme is a photography brand with its weebly site presenting its different aspects like blog, photos, etc. It gives its visitors complete information on background, reviews, FAQ, and the like. As compared to other photography weebly sites that i have visited, Amewsme presents itself as a business rather than a gallery of its captured photos by having tabs like “online scheduling and payments” and “proofs”. Its URL is somehow catchy. It might not be understood by the public so there is a page dedicated to explaining its meaning. Amewsme not only focuses on photography services but offer other services as well.

The layout of the Amewsme is quite cute actually, obviously having a feminine touch but I find it too cluttered thus making the website look messy and confusing. There are too many elements on Amewsme’s website that it might lead to confusion with the readers.

Kimberly’s weebly profile speaks about herself in detail. She describes herself in relation to her craft, family, friends, and aspirations. Also, with the theme and design that she has chosen, it shows a bit of her personality that she is girly. The website provides its readers a glimpse of her outlook in life, which is optimism. She also gave enough mediums on how to contact her through her “Contact Me” page.

What’s lacking in Kimberly’s weebly profile is the basic details like birth date, etc. that the readers will be looking for. What she could have done is to indicate her formal profile and at the same time her interests, and the like. to showcase a more dimensional side of herself. Another thing is that the pages in her website are too wordy and that may cause the readers to lose interest plus the color scheme is too blunt. Lastly, the website is leaning more towards the blog side rather than appealing as a formal website with the way it is designed and the words chosen by the creator.

http://nicolemcnp.weebly.com/

Home page

Nicole’s weebly profile speaks a lot about herself in terms of academics, extra curricular activities, and social life. She really made her website personal. She has presented herself in a way that shows all aspects of her life. She has provided the readers a glimpse of how she is in every aspect. What’s nice about her weebly profile is that it has the balance of a blog and a formal profile. It is like an online resume with the added benefit of her social life. What’s nice about her website is that she provided an “updates” tab wherein her activities will be shown. This isn’t a common thing to see or do because it’s like you’re incorporating your twitter or Facebook account, with all your updates, into your profile. Also, she provided a “Links” tab that shows websites that are similar to hers to give an avenue for users like her to be linked to her and known by the public.

The first thing i noticed that is lacking in her website is her last name. She only provided her first name in which the readers will ask for her last name. Another thing is the theme that she used. Although the color might speak of her strong personality, the colors that she has chosen are too loud.

Everything can be gone in a second.

Everyone who mattered to you might turn out to be just an imagination.

Everything that has been right in front of you for yours might just come into realization and wake you up to reality.